Digital marketing is the most powerful form of marketing today. It utilizes online channels and digital technologies such as the internet, mobile devices, social media, search engine optimization (SEO), pay per click (PPP), and email direct marketing as a platform to promote and advertise a business, product, service, or person. It has the potential to transform the you engage and reach your customers.
There are a multitude of reasons why digital marketing is a highly effective influencing tool including advanced focus targeting and personalization options, accurate campaign tracking and measurement, continuous campaign performance feedback and uses cost-effective marketing solutions. In addition, the potential customer reach is extensive because billions of people utilize the internet and digital platforms globally on a daily basis.