Website management encompasses a number of various services such as updating and ensuring website functionality, analyze, monitor, and report website performance, develop and/or update content, ensure domain registration and hosting are current, etc. 

A well-maintained website is critical for any business because as the face of your company, your website can have a major impact on how the value of your product and/or service is perceived. It has a higher potential of attracting new customers and maintaining the interest levels of existing ones. Website maintenance is also imperative to search-engine rankings. Old content on a web page can rank lower in search engine listings. Insufficient attempts to modify content could cause your website or web page to be pushed below active competitors in the listings which can cost your business over time.